With the freeing of African Americans, the rise of consumerism, urbanization, destruction of southern values, and other drastic social changes, the establishment of an organization such as the KKK was almost unavoidable. White Protestants, in particular southerners, simply put, had to let their anger out somewhere.
Tyler and Clarke’s knew how to push Southerners’ buttons and put a considerable amount of time and energy into exploiting the white man’s weakness towards white women. With the emancipation of the blacks, southern whites were terrified of the fact that they no longer had control over African Americans. In particular the fear was hyped up by motivation speeches in regards to purity crusades, to protect the white women. The image of a defenseless southern white woman living alone in her big house was often portrayed.
Although initially African Americans were the only enemy of the KKK, with Tyler and Clarke’s spin on things, Jews, Communists, Mormon’s, and other minorities were now an enemy as well. This expansion of enemies helped to bring in more members and fuel the overall hatred towards all non-white and non-protestant people.
The birth of public relations is associated with this time period. Although I believe that Ivy Lee, Rockefeller’s P.R. man should be given proper credit for his contribution to the Ludlow Massacre cover up, Bernay, Tyler, and Clarke are all important figure in the public relation’s industry. Tyler and Clarke used revolutionary marketing and advertising techniques to recruit new members.
Tyler and Clark’s contribution to the Klan’s publicity and appeal to white southerners was a historical landmark in regards to public relations. When Tyler and Clark began working on the KKK, the Klan’s image began to change drastically. This differed from prior organizations in a sense that neither Tyler, nor Clark, had too much heart in the Klan, their love was for their work.
Edward Bernay was an important player in the game of Public Relations. His most notable achievement was the way he handled his task for American Tobacco Company. His ability to manipulate society should be accredited to his great understanding of it. Using the woman’s constant fight for freedom, being ready to jump onto anything to help their crusade, Bernay labeled cigarettes as “torches of freedom”, helped organize a march, and weeks later women were beginning to be allowed to smoke in public places. In essence, Bernay didn’t do too much to get this accomplished, he simply knew where to strike and at what time.
The beginning of the 20th century was the birthplace of the public relations industry. Men and women who understood society would become masters at the trade. The ironic thing is most of these men and women didn’t, and still don’t, care much for the product or the idea they were selling. They care about the occupation, and the paycheck. In the beginning of our century, one might say that public relations industry is out of control, it seems everything we see and hear is part of somebody’s message created to make us buy or do something.
History of Public Relations
With the freeing of African Americans, the rise of consumerism, urbanization, destruction of southern values, and other drastic social changes, the establishment of an organization such as the KKK was almost unavoidable. White Protestants, in particular southerners, simply put, had to let their anger out somewhere.
Tyler and Clarke’s knew how to push Southerners’ buttons and put a considerable amount of time and energy into exploiting the white man’s weakness towards white women. With the emancipation of the blacks, southern whites were terrified of the fact that they no longer had control over African Americans. In particular the fear was hyped up by motivation speeches in regards to purity crusades, to protect the white women. The image of a defenseless southern white woman living alone in her big house was often portrayed.
Although initially African Americans were the only enemy of the KKK, with Tyler and Clarke’s spin on things, Jews, Communists, Mormon’s, and other minorities were now an enemy as well. This expansion of enemies helped to bring in more members and fuel the overall hatred towards all non-white and non-protestant people.
The birth of public relations is associated with this time period. Although I believe that Ivy Lee, Rockefeller’s P.R. man should be given proper credit for his contribution to the Ludlow Massacre cover up, Bernay, Tyler, and Clarke are all important figure in the public relation’s industry. Tyler and Clarke used revolutionary marketing and advertising techniques to recruit new members.
Tyler and Clark’s contribution to the Klan’s publicity and appeal to white southerners was a historical landmark in regards to public relations. When Tyler and Clark began working on the KKK, the Klan’s image began to change drastically. This differed from prior organizations in a sense that neither Tyler, nor Clark, had too much heart in the Klan, their love was for their work.
Edward Bernay was an important player in the game of Public Relations. His most notable achievement was the way he handled his task for American Tobacco Company. His ability to manipulate society should be accredited to his great understanding of it. Using the woman’s constant fight for freedom, being ready to jump onto anything to help their crusade, Bernay labeled cigarettes as “torches of freedom”, helped organize a march, and weeks later women were beginning to be allowed to smoke in public places. In essence, Bernay didn’t do too much to get this accomplished, he simply knew where to strike and at what time.
The beginning of the 20th century was the birthplace of the public relations industry. Men and women who understood society would become masters at the trade. The ironic thing is most of these men and women didn’t, and still don’t, care much for the product or the idea they were selling. They care about the occupation, and the paycheck. In the beginning of our century, one might say that public relations industry is out of control, it seems everything we see and hear is part of somebody’s message created to make us buy or do something.